Write A Killer Resume In Seven Easy Steps
Dan Schawbel is the leading personal branding adept for immature professionals. Read total profile
People you know or have never met yet are googl'ing you. Let'south confront information technology, you're even google'ing yourself! At the terminate of 2007, the Pew Internet Inquiry Team plant that 47% of people search for information near themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this twelvemonth.
Some people might tin it ego-surfing, but it's actually a skilful practice to see what results come upward for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more about yous. Hiring managers desire to see if y'all have a clean record in Google, which is your permanent record because every motility you lot make (yes fifty-fifty a blog comment) is stored there forever. Before I went on a 2d date one time, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right now and meet what y'all get.
There is no hiding from Google!
Google keeps track of merely about everything y'all do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write manufactures for online news sources and more than. Aside from the content you lot create and distribute over the internet, other people are talking about you, which ways that Google has a consummate film (almost like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a periodical of your life. Your children and children'south children will be able to find out everything nigh you lot when they grow older. "Mom, expect what I just found out about Dad in Google." Your personal make tin can't hibernate from Google. There is 1 major exception to this though.
Common names
If your proper noun is common, such as Mike Smith, and so it volition be very hard to own your Google results. There are over 54 1000000 results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the beginning few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely difficult at building content each and every 24-hour interval for your entire life. At the age of sixty you might find out that Google inverse their algorithm and you'll lose all that difficult work. The point being is that yous'll have to differentiate your name in club to rank high. I typically recommend you use your centre name or a nickname in this example. The worst instance scenario is that you change your proper noun completely ;).
Glory names
Celebrities are very fortunate considering they go mass media attention, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and higher! Your blog posts near these celebrities will never terminate upwardly on the top xx results for their name unless y'all are Perez Hilton. If your proper name is the same as a celebrities, you are in big trouble. Endeavor searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't have whatsoever friends with these names, merely fifty-fifty with C-level celebrities, you don't stand a risk. If you are stuck with a glory name, I suggest that you lot build your brand around an area of your expertise or interest and connect it to your brand name.
Unique names
While growing upward, you might have been made fun of people of your unique name because information technology was "different." Although yous were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct proper name, you are able to easily manipulate the results for your name on search engines. When you lot go to your high school reunion and see your friends, yous'll become the last laugh because you can be visible and command perceptions, while they but cannot. When you lot Google your name, whether you accept results that reflect your brand, you'll run across how hard it will be to rank loftier for it or non. Depending on the competition, it may have you a few days or a few months. Over fourth dimension, if you piece of work very difficult, you'll own the top 10 results for your name.
In my next post, I'll talk well-nigh what you can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/write-killer-resume-seven-easy-steps.html
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